Selling your house on social media

Set up a proper listing first

Social posts should always point somewhere. Publish the full listing — photographs, floor plan, description, EPC rating, price — then use social media to drive people to it. A post with no destination generates comments you have to answer one by one and loses buyers who want detail.

Listing free on HausMart gives you that destination plus matched distribution, so social traffic lands on a page that can capture interest rather than a comment thread.

Facebook: where the buyers actually are

Post at the times your audience is scrolling — early morning, lunchtime and evening. Reply to every comment quickly; the algorithm rewards engagement and buyers read the responses.

• Local community groups for your town, village or estate. Read the rules first — many restrict sales posts to certain days or require admin approval.
• Property-specific groups for your county or region, including 'houses for sale by owner' groups.
• Facebook Marketplace under property for sale, which reaches people browsing locally rather than searching.
• Your own timeline, set to public, so friends can share it into their networks.
• Groups for people relocating to the area, and school or workplace community pages where allowed.

Instagram and TikTok

These platforms reward video. A thirty to sixty second walkthrough — filmed vertically, moving slowly, starting outside and going through the front door — outperforms a photo carousel by a wide margin.

Add captions, because most people watch without sound. Open with the hook in the first two seconds: the price, the location and the single best feature. Use a mix of location tags and broader property tags so the post can travel beyond your immediate followers.

A short paid boost targeted at a radius around your postcode, aimed at an appropriate age range, is inexpensive and can put the property in front of thousands of local people.

What to put in the post

• One outstanding lead photograph or the first frame of the video.
• Location — the town and general area, not the full address.
• Asking price. Posts without a price get scrolled past.
• Bedrooms, bathrooms, property type and any headline feature such as a garden, garage or extension.
• EPC rating, which must be shown in property advertising.
• A single clear link to the full listing.
• One line telling people how to arrange a viewing.

Safety and privacy

Public posts show your home to everyone, including people with no interest in buying it. Take precautions.

• Never publish the full address publicly. Give it privately once a viewing is arranged.
• Do not post photographs of valuables, keys, alarm panels, safes or personal documents.
• Avoid saying the house is empty, that you are away, or that you are moving on a specific date.
• Keep children out of the images and video.
• Take enquiries to a direct message or email rather than negotiating in public comments.
• Qualify buyers before booking a viewing, and never conduct one alone if you can avoid it.

The rules that still apply

A social post advertising a property for sale is property advertising. The EPC rating must be included, and consumer protection rules prohibit misleading buyers — by statement, by omission or by presentation. Filters and wide-angle distortion that materially misrepresent a room fall on the wrong side of that line.

Group rules matter too: posting a sale into a group that prohibits it usually ends with the post removed and you banned, which loses you the audience permanently.

How to keep momentum

Do not post once and wait. Plan a short sequence: the launch post, a room-by-room feature a few days later, a neighbourhood post about what it is like to live there, a video walkthrough, then a viewing-day reminder.

Track which posts generate genuine enquiries rather than likes. Combined with the save-versus-pass data on your HausMart listing, that tells you quickly whether the issue is reach, presentation or price.